FRACTIONAL MARKETING MANAGEMENT
Logo Creation
By designing the logo and guide together you get a more in-depth cohesive brand developed all at once.
Our designer will develop 3-4 logo variations in the first round, each created as original vector-based designs and illustrations. After reviewing the initial concepts with your team, we’ll incorporate your feedback to guide the second round of revisions. At this stage, we also recommend gathering input from the broader community to ensure the design resonates with current members and appeals to your target audience. If you have existing clients getting their feedback would be important at this stage.
Insights from community feedback will inform a third round of refinement, bringing us closer to a final direction. From there, we’ll make minor adjustments as needed to finalize a logo that is both meaningful, versatile and created right.
Brand Guide Creation
We will produce a comprehensive brand guide that outlines how to use the new logo and brand elements consistently across all platforms. This will include proper usage for print, digital, and social media, color palettes (Pantone, CMYK, RGB, HEX), typography, visual styling for collateral materials, and the overarching brand story to support alignment across departments and outside vendors.
Files
You will receive all final logo files in multiple formats to ensure ease of use across all applications. This includes different color variations and layouts (horizontal, stacked, social media icon, etc.).
Files you will receive for each are:
• Vector files (AI, EPS)
• PNG files with transparent backgrounds
• JPEG files
• PDF versions
All files will be organized and labeled according to the Brand Guide so your team—and any partners—can easily access the assets for future projects.
Trademarking - Starting at $3000
Creating it is the first hurdle! Building a meaningful, memorable brand is a major investment, one that involves time, strategy, creativity, and financial resources. But once your brand is developed, it's not just a visual asset, it becomes intellectual property that deserves protection.
We can work with our trusted legal counsel on your behalf, or we can hand you off directly. Costs to handle the Trademark process starts at $3000 for that portion alone.
Getting your logo right the first time, along with a comprehensive brand guide, is crucial for establishing a strong and unified identity from the start. When your logo and guidelines are thoughtfully created, you avoid costly rebranding and confusion down the line—ensuring everywhere your business appears, it leaves a consistent, professional impression.
A full guide empowers anyone representing your brand to use your assets correctly across all channels and formats, protecting your brand’s integrity as you grow. Ultimately, this solid foundation builds lasting recognition, trust, and credibility for your business.
We deliver more than just a freelance design service—we combine creative expertise with strategic marketing insight. By understanding where and how your designs will be used, as well as precisely who they need to reach, we ensure each project not only looks great but also resonates with your target audience and supports your business goals.
With us, you get a partner invested in both the visual impact and long-term effectiveness of your brand.
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