FRACTIONAL MANAGEMENT SPECIALTIES ADVANCE BUSINESSES!
The fruits of our labor
Laying the Groundwork:
When we onboard a new client, our process begins with a thorough audit of their current marketing efforts. While this step can sometimes create concern among third-party vendors or agencies - who may worry we’re stepping in to replace them - our intent is quite the opposite. We aim to collaborate with existing partners, maximize the value of every marketing investment, and make strategic adjustments where needed.
The Process Includes:
- Refreshing or rebranding the visual identity as needed.
- Developing a comprehensive Brand Guide.
- Meeting with all third-party vendors and marketing representatives.
- Reviewing marketing spend across all platforms and tools.
- Comparing budget allocations to performance metrics and ROI.
- Ensuring full utilization of marketing tools by integrating us into dashboards and portals.
- Identifying underperforming tools and reallocating budget toward more effective solutions.
This process establishes the foundation for a strategic marketing plan—one that we execute, monitor, and refine over time to drive results and ensure long-term growth.
client story time!
Own Your Digital Assets
Reallocate Money from Here to There
Reallocate Money from Here to There
My client brought me in due to concerns about his digital marketing provider's communication and capabilities. I assured him my role was to improve structure - not take over. As part of onboarding, I requested admin access to all digital platforms. I was told it would happen the next day.
Weeks passed with no progress. A joint meeting was held where the provider was instructed to grant access immediately. That’s when we uncovered a major issue: my client didn’t own or control any of his digital assets - not even as an admin.
DV Freelance Marketing sent a formal plan stressing the most important principle: businesses must own their digital presence. Despite pushback - including attempts to give me only limited access - it took weeks to gain proper admin rights across all platforms.
Then the unthinkable happened: the marketing provider passed away. If we hadn’t acted, my client would have lost all access to his website, social media, and listings.
The takeaway: your business must always own its digital assets. Never let an agency or freelancer control them under their name. Anything less puts your brand at serious risk.
Reallocate Money from Here to There
Reallocate Money from Here to There
Reallocate Money from Here to There
When we onboarded a new B2C client in the auto repair industry, one of our first steps was to conduct a comprehensive marketing audit. The audit revealed that the client was utilizing nine different marketing avenues. A significant portion of his budget - $5,000 monthly - was dedicated to postcard campaigns. However, a major concern was the inability to accurately track the return on investment from these mailings.
To address this, we proposed reallocating part of the postcard budget to a more trackable and flexible solution: Google Ads. The client had experimented with Google Ads before but wasn't satisfied due to poor reporting from a previous agency. We assured him that our approach would include a comprehensive dashboard for real-time, actionable insights.
To make the transition cost-neutral, we reduced the postcard mailings to every other month, freeing up a substantial portion of the budget. We then launched the Google Ads campaign with a modest $500 per month investment to test the waters. The results were immediate and impressive: in the first month alone, the client generated $21,000 in new business.
Encouraged by these results, the client agreed to scale up the campaign, expanding into more regions and increasing the budget. This shift not only optimized his marketing spend but also provided clear, measurable results, transforming his marketing strategy and boosting his bottom line.
The Ad was HOW MUCH?!?
Reallocate Money from Here to There
The Ad was HOW MUCH?!?
When DV Freelance Marketing onboarded a new B2B manufacturing client, the first step was conducting a comprehensive marketing audit. This included reviewing all existing marketing avenues, vendor relationships, and associated costs. During the audit, we identified multiple catalog placements and long-standing print ads that the client had been running for years. Despite the considerable monthly investment, $6000 per month on multiple publications, there was no tracking in place to determine the ad's effectiveness or return on investment.
To better understand the value of each catalog placement, we connected directly with the vendor representatives. These conversations revealed significant insights: while the client was paying a premium for print exposure with no tangible ROI, there were untapped digital opportunities within the same platforms that offered greater flexibility, visibility, and measurability.
One particular vendor offered a digital marketplace listing that included a dedicated landing page, a direct link to the client’s website, and real-time analytics. The cost? Just $8,500 annually - significantly less than the $25,000 the client was spending yearly on the print ad alone. As part of a promotional deal, the vendor also offered to extend the digital listing to a two-year term for the price of one and include a half-page print ad in their most circulated issue at no extra cost.
The client immediately recognized the value and agility that came with the digital platform - especially the ability to measure performance and adjust messaging based on results. We helped transition their investment into the digital listing and build a structure to monitor traffic and lead generation from this new channel.
While results are still being tracked, the client is now positioned to make data-informed marketing decisions and invest in areas that show clear performance metrics. This shift not only saved significant budget but also modernized their approach, aligning it with current best practices in industrial B2B marketing.
THE FIRST STEP...
...is knowing you need help
managing your Marketing.
Let's get right into seeing what you need.